Hi doston,

I recently did a workshop on ‘How to Build a Personal Brand’. It was a beginner-friendly workshop for people who want to build their 0-1 journey.
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​What is a personal brand? ​
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Personal brand is the intersection between how you see yourself and how the world perceives you.
Building a personal brand is so personal to you.
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• Where do you invest your time?
• How much time do you invest?
• How long do you invest for?
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All of the above depend on your personal beliefs and values and circumstances.
I went through 50 hours of research to build the workshop material: read HBR articles, saw tonnes of videos, read case studies.
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I got overwhelmed.

I was then reminded of the wisdom philosophy from Vipassana. There are three stages to acquire wisdom:

1. Read and acquire wisdom
2. Tell someone about what you read and acquire wisdom
3. Experience life and acquire wisdom.

Ultimate wisdom is the one that you have experienced: no one can take it away from you.

I went to a cafe and plugged in my earphones and started writing from my experience.

• How did I start?
• What was my philosophy?
• How can YOU begin?

If it helps, here are my answers:
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🧲 My what: I did the inner work for 3 whole years, and journaled privately for 1000+ days without fail before I wrote my first post as a ‘creator’. It took me a year full of writing to niche down to storytelling.

🧲 My why: My ultimate goal with writing is to be able to teach in a new-age way through content, workshops, retreats, residencies. I have a long way to go, and no hurry to get there. Instead of telling stories, I would love to teach others how to tell THEIR stories.
🧲 My how: I started creating on LinkedIn and Instagram and over time, narrowed it down to LinkedIn. Writing comes more easily to me than visual content. (I am writing this newsletter in the passport office waiting for my turn).
🧲 My who: Most of my experience has been working directly with founders and thought leaders. They need storytelling the most to create influence.
🧲 My how: I didn’t want to spend every waking hour thinking of ideas. I batch schedule my content, optimise writing when I am at airports, passport office, in an auto. I spend less than 2 hours a week on content creation.

I have shared everything that I know in the ‘Personal Branding Playbook’. You can access it for free / pay whatever you want.
If you sit with the Playbook, you’ll be able to figure out your personal brand within 10 minutes. And if you don’t, feel free to book a coaching call with me and we can help you create your next steps.

Access the Playbook HERE!
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If there is only one topic you would talk about for the next one month, what would it be?
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PS: I read all your replies :)

Keep Finding Your Stories.

Until next time,

This is Vipasha signing off

Whenever you are ready, here is how I can help you:​
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🎤 1-1 Coaching: If you are business owner giving your next big talk, podcast, investor pitch, learn how to craft your story. Book here: https://topmate.io/vipasha_devi_tilak
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🔊Workshop: If you are a business wanting to enhance storytelling capabilities within your organisation, I teach storytelling and writing to decision makers and leaders.

🎯Consulting: If you don’t have the time or inclination to learn storytelling, I consult with organisations to help tell their stories.
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